Marketing Your Home
When marketing your Orange County Home, it is important to understand that the Internet plays a critical role in any home buyer's search. Take a look at the chart below, which shows how home buyers start their search today compared to in the past.
The marketing of your home will be focused on where the buyers are looking, with the most effective possible use of a wide range of media. The sample Marketing Plan below illustrates some of the most powerful tools that we commonly use.
Internet Marketing
• Proper and complete use of the Multiple Listing Service, including detailed descriptions of the home with stunning photos
• A Virtual Tour highlighting as many areas of the home and community amenities as possible - posted on the MLS and propagated to all other web sites
• Proactive marketing to Coldwell Banker offices
• Proactive marketing to top buyers’ agents
• Blog articles
• Ads on Craig’s List
• Coldwell Banker Lead Router – real-time response to buyer inquiry
• MLS Info, photos, and virtual tour for exposure on the following web sites:
Proprietary Sites
www.CaliforniaMoves.com
www.ColdwellBanker.com
www.leslieeskildsen.com
www.orangecountydealdetective.com
www.YourAddress.com (a custom web page using your property'a actual address)
Public Sites
www.realtor.com
www.trulia.com
www.homeseekers.com
www.zillow.com
www.NewYorkTimes.com
www.openhouse.com
www.homepages.com
www.yahoo.com
www.google.com
Television Marketing
• Customized 60 second TV spot of your home virtual tour on OC View TV
Drive By /Walk By Marketing
• Coldwell Banker Sign
• Flyer Box
• 1-866-xxx-xxx - Toll free phone number with detailed recorded information 7X24, and fax-back flyer
• Open Houses
Print Advertising
• VIEW – high profile print magazine produced by Coldwell Banker
• Orange County Register HomeFinder
• Full color, glossy, two sided brochure
